ABOUT LAKE LIFE LARRY

IT STARTED WITH A DOG, A COTTAGE & A LAKE.

A few years ago, we bought a cottage on Lake Winnipesaukee. We thought we were buying weekends, quiet mornings, a dock, and a place to slow down. Then Larry came along.

MEET LARRY.

Larry is a ten-pound black-and-white Maltipoo born in New Hampshire on March 3. That's 3/3, so we named him after Larry Bird. Same number. Same legend energy. Completely different sport.

THEN HE DISCOVERED THE LAKE.

The first time Larry came to the cottage, he fell in love with lake life immediately. The dock became his office. The boat became his throne. His red life vest became his uniform.

He's part boat captain, part professional loon chaser, and full-time lake-life enthusiast.

THIS IS HIS LAKE.

Lake Winnipesaukee is where the story comes to life—quiet mornings, boat rides, fishing, islands, loons, mountain sunsets, and the simple moments that make you want to stay a little longer.

For Larry, it's home.

LAKE LIFE IS A FEELING.

It's the smell of the lake in the morning. The sound of a loon at dusk. Wet paws on the dock. Neighbors waving from a pontoon. A fishing lure dancing across the water. Family, friends, dogs, and nowhere else you need to be.

THE SHIRTS STARTED WITH THAT FEELING.

We wanted to take a little piece of lake life with us when we weren't at the cottage. So we put the lake, the memories, and Larry onto apparel that lets you carry that feeling wherever you go.

BUT THE MISSION IS BIGGER THAN THE SHIRTS.

Larry has a pretty great life. A family, a home, a cottage, a lake, a boat, and plenty of love.

Not every dog is that lucky.

THAT'S WHY WE GIVE BACK.

The number-one reason we created Lake Life Larry is to help dogs and animals in need.

10% OF EVERY SALE IS DONATED TO SUPPORT ANIMALS IN NEED.

When you buy from Lake Life Larry, you're not just wearing something inspired by a place we love. You're helping us give back to animals who deserve a better life.

A REAL DOG. A REAL LAKE. A REAL PURPOSE.

Lake Life Larry isn't a mascot invented in a boardroom. He's a real ten-pound dog who fell in love with a real lake.

We're simply sharing his story—and turning a little bit of that good life into something that can do some good.

TAKE A LITTLE LAKE LIFE WITH YOU.

Wear it on the boat. Wear it on the dock. Wear it around town. Wear it wherever life takes you.

Live the lake life. Give back.